Is your business
ALIGNED & INSPIRED?
If not, you'll want a brand strategist on your side.
One with the depth & breadth of experience you need.
Businesses with well-defined brand foundations that are aligned across the WHOLE business (not just Marketing) are proven to be better at attracting talent, engaging clients, fuelling innovation and driving growth.
What People Say About Me
PHILIP WOOLF, CEO
Mr Simms Sweet Shop
Rachel has been advising the senior management team; she's been instrumental in developing our new brand strategy and marketing collateral. Couldn’t have done it without her.
former owner of Lloyd&
...a consistent source of inspired brand strategy blended expertly with sound commercial acumen. Rachel goes above and beyond any other strategist I've worked with to deliver tangible business benefits.
GUY PARSONAGE, PARTNER, PwC UAE
Rachel is truly one of a kind, a total powerhouse that can direct business and brands big and small around all things; strategy, brand, market entry and customer experience.
EMMA PAYNE, CEO,
We had a great experience working with Rachel to rethink & update our brand identity. Rachel was thoughtful and creative, while also being efficient with our time and quick with her turnarounds.
When to call me...
Whenever there is change - whether real or desired.
Brand strategy & Business strategy are inextricably linked but both start with core foundations. To support sustainable growth, those foundations need fit and flex. It's the only way to keep your business aligned and inspired in a world where change is the only constant you can rely on.
Setting up a new business
Acquiring/selling an existing one
Changing direction or focus
Launching new products or services
Changing business model
Adapting to new trends
Tracking new entrants
Staying ahead of new competition
Expanding in new territories
Changes in leadership / team
Attracting new partners/suppliers
Pitching for new investment
Targeting new audiences
Adapting to audience maturity
Big Picture Perspective
So, what does a brand strategist even do?
(spoiler alert: I don't design logos)
I help businesses to DEFINE their core foundations, addressing the big questions about a brand's direction, connection, impact & value.
This strategy is the hymn sheet that the whole business sings to.
Then I help businesses to ALIGN their people, processes & product development behind this strategy, so they can INSPIRE all key stakeholders - both internal and external.
Your brand isn't just about what people know or think about your business, it's about how they feel about it too.
I look at the relationships between your business & its audiences (both inside and out), its ambitions, goals, business model & market, its competition & opportunity to stand out & claim a territory.
I provide solutions that go beyond marketing to impact the whole business - Purpose, vision, mission & values; brand scope, scale & structure; team culture, stakeholder engagement & messaging.
I use strategy to tell stories - replacing dull jargon-ridden language with concise, compelling solutions that teams, partners and suppliers can relate to, embrace, adopt and advocate.
I've worked with clients of all sizes and sectors in Europe, Asia & the US.
The brands shown here have all commissioned me independently - they represent retail, professional services, entertainment, finance, technology, property & education. If you'd like to see more, I've also got 15+ years of international agency clients to share. Whatever your sector, I'll get to grips with it in next to no time.
My most popular services are my initial consult (80 Quid Coffee) and my customisable brand foundations programmes (BrandFAST & BrandFOCUS). Besides these, I also offer a wide range of bespoke programmes, trainings & solutions and can operate on a flexible retainer basis too.
If you're not sure what you need, or whether I can help, just ask me.
Bespoke pre-prepped 121 consultancy in a bitesize chunk - for instant clarity, insight, direction & validation.
Fast, intensive core foundations programme for clients with existing insights but lacking inspiration!
Robust, research-led foundations programme, inc. consultation with both internal and external audiences
Covering challenges such as brand architecture & extension, culture & engagement or partner outsourcing (e.g. market research, graphic design.)
Work with me
I balance big picture thinking with pragmatism and pace. I believe in process that is due, not over-done; in paying attention to detail without getting lost in it; and in never compromising on professional standards.
My way of working is also deeply co-creative. If you want a consultant who'll just whisk your brand challenge away and hand it back fixed, that's not me.
But, if you'd rather have an expert, thought-through response with a sleeves-rolled-up, "we've-got-this" vibe, then I'd love to talk...