I've worked with clients of all sizes and sectors in Europe, Asia & the US.
The brands shown here have all commissioned me independently - they represent retail, professional services, entertainment, finance, technology, property & education. If you'd like to see more, I've also got 15+ years of international agency clients to share. Whatever your sector, I'll get to grips with it in next to no time.
When to call me...
Whenever there is change - whether real or desired.
To support sustainable growth, your business needs to adapt and evolve, so your brand strategy must balance structure with flex.
After all, change is the only constant you can rely on.
Setting up a new business
Acquiring/selling an existing one
Changing direction or focus
Launching new products or services
Changing business model
Adapting to new trends
Tracking new entrants
Staying ahead of new competition
Expanding in new territories
Changes in leadership / team
Attracting new partners/suppliers
Pitching for new investment
Targeting new audiences
Adapting to audience maturity
People say the nicest things!
PHILIP WOOLF, CEO
Mr Simms Sweet Shop
Rachel has been advising the senior management team; she's been instrumental in developing our new brand strategy and marketing collateral. Couldn’t have done it without her.
former owner of Lloyd&
...a consistent source of inspired brand strategy blended expertly with sound commercial acumen. Rachel goes above and beyond any other strategist I've worked with to deliver tangible business benefits.
GUY PARSONAGE, PARTNER, PwC UAE
Rachel is truly one of a kind, a total powerhouse that can direct business and brands big and small around all things; strategy, brand, market entry and customer experience.
EMMA PAYNE, CEO,
We had a great experience working with Rachel to rethink & update our brand identity. Rachel was thoughtful and creative, while also being efficient with our time and quick with her turnarounds.
SARAH WALKER, CEO,
Lessons in Lettings
It's been an absolute pleasure to work with you! I've been so impressed with the way you work, your attention to detail and just how quickly you understood me! You got everything, and more, out of my head and created something far beyond what I ever imagined.
Big Picture Perspective
So, what does a brand strategist even do?
(spoiler alert: I don't design logos)
I help businesses to identify and articulate the answers to big questions about their brand's direction, connection, impact & value.
I also provide flexible, expert support to agencies, incubators & VCs looking to help level up the brands of their clients & investees.
I look at the relationships between your business & its audiences, its ambitions, goals, business model & market, its competition & opportunity to stand out & claim a territory to own.
I provide solutions that go beyond marketing to impact the whole business - Purpose, vision, mission & values; brand scope, scale & structure; team culture, stakeholder engagement & messaging.
I use strategy to tell stories - replacing dull jargon-ridden reports with concise, compelling solutions written in your brand language to make them more relevant, relatable and 'usable' in the real world.
My most popular services are my initial consult (80 Quid Coffee) and my customisable brand positioning programmes (BrandFAST & BrandFOCUS). Besides these, I also offer a wide range of bespoke programmes, trainings & solutions and can operate on a flexible retainer basis too.
If you're not sure what you need, or whether I can help, just ask me.
Bespoke pre-prepped brand consultancy in a bitesize chunk - for instant clarity, insight, direction & validation.
Fast, intensive positioning prog. for clients who need help turning existing insights into a compelling story.
Robust, research-led positioning prog. including consultation with external audiences, e.g clients
BESPOKE Programs, Training & Solutions
Covering challenges such as brand architecture, brand culture, commissioning market research or outsourcing creative.
pre-paid time plans
Pre-paid, discounted bundles of hours to give flexible retained support wherever it's needed.
Work with me
I balance big picture thinking with pragmatism and pace. I believe in process that is due, not over-done; in paying attention to detail without getting lost in it; and in never compromising on professional standards.
My way of working is also deeply co-creative. If you want a consultant who'll just whisk your brand challenge away and hand it back fixed, that's not me.
But, if you'd rather have an expert, thought-through response with a sleeves-rolled-up, "we've-got-this" vibe, then I'd love to talk...