
Maximum Results,
I give small businesses fast, flexible and affordable access to the type of powerful strategic thinking typically only enjoyed by bigger businesses. From insight & training to customised consultancy, I'm all about levelling the brand playing field so you can enjoy fair advantage!

Minimum Fuss!
Insight & Training
BRAND ESSENTIALS
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Branding 101: what, how, why...
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Brand Architecture: what, how, why...
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Terminology tips: Brand vs Branding, Marketing, PR etc.
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Inside-Out vs Outside-In perspectives
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Brand & People: attracting, recruiting, managing, training and keeping staff that "fit"
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Brand & Place: creating a truly branded environment
Positioning & Messaging
STORYCRAFTING
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Identifying your story - what makes your business unique
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Defining vision, mission & values
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Crafting brand positioning, personality and tone of voice
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Tailoring key messages by target audience
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Pitching ideas to attract investment, partners etc.
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Writing branded employee communications
1-2-1 Consultancy
BRAND EQUAL
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Brand reviews & healthchecks
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Competitive positioning
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Brand strategy & storycrafting
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Brand growth & architecture
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Brand guardianship
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Creative brief writing
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Creative services procurement & management
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Ad hoc "would love your opinion/advice on...."