From starting a new business to managing growth, hiring your first team to building team spirit, I take brand challenges out of the "too hard box", bringing new perspectives, fresh ideas, clarity of direction and sensible solutions that you can actually run with.
WHERE I CAN HELP...
Branding 101: what, how, why...
The relationship between brand and change
Branding and business planning
Brand to beat the competition
Balancing inside & outside perspectives
Understanding target audiences.
Service & Culture
How brand shapes the service experience and delivery
How to attract, train and retain staff that "fit" with your business
Brand as a performance enhancing tool.
Identifying your story - what makes your business unique
Defining vision, mission & values
Crafting brand positioning, personality and tone of voice
Prioritising key messages by context (supplier, employer etc.)
Pitching ideas to attract investment.
What's meant by a branded environment and why it's important
How to brief architects and interior designers more effectively
Putting your stamp on your workspace.
How brand influences product development - from concept and design through to distribution, pricing and promotion.
When, and how, to extend an existing brand vs create a new one.
Mapping out who to connect with, when, how and how often
Creating a visual & verbal brand identity - from name and logo to website and social media profiles
Managing creative suppliers
How to tell what works.