Flexible. Hands On. Expert
Bring me in to support your start-ups and scale-ups as they embrace change and position themselves for sustainable growth. Check out my BrandFAST & BrandFOCUS positioning programmes for indicative approaches or we can talk a bespoke approach to suit your needs.
Talk to me for:
Strategic Brand Positioning, Storytelling & Messaging
Brand Naming (incl. exit planning)
Brand Architecture (inc. Structure & Extension)
Personal Branding & Team Culture Development
Whole Business Branding (i.e. beyond marketing to include people & process)
What Business Leaders Say...
former owner of Lloyd& (HK)
Rachel was my second-in-command for eight years whilst I ran two design and branding agencies in Hong Kong and China. Time and again, she proved herself a consistent source of inspired brand strategy blended expertly with sound commercial acumen. Rachel goes above and beyond any other strategist I've worked with to deliver tangible business benefits.
GUY PARSONAGE, PARTNER,
PwC Experience & Metaverse Lead (UAE), former MD of fluid (HK)
Rachel is truly one of a kind, a total powerhouse that can direct business and brands big and small around all things; strategy, brand, market entry and customer experience. Rachel helped us super-charge fluid and position it for the sale to PwC, helping drive our internal transformation from the management team whilst delivering some of our most significant projects. The only thing she ever did wrong was leave for the UK....
SIMON SQUIBB, Entrepeneur Investor & Influencer,
former owner of fluid (HK)
I have worked with Rachel on and off for a decade and she is simply one of the best in the business when it comes to all things branding. I cannot recommend her highly enough.