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The Real Deal

First off, I think life's too short and the world's too small to get away with over-promising and under-delivering.

For 25 years, I've worked in-house, in-agency and independently, in a dozen different countries for clients of all sizes and sectors. I've been a director-level brand consultant for 15 years, advising C-suites on every aspect of their corporate brands. I know my stuff - and what I don't know, I own. I never stop learning.

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The Agency Years

I first got into branding 25 years ago (for some, that's literally a lifetime!). After working in various sales & marketing roles in-house within Europe's largest estate agency group, I defected to a London-based international branding agency.


7 years later, having proved myself & worked my way up the ranks, I became Consultancy Director for their Hong Kong office. And so began a crazy, intense, unforgettable 10 years in Asia!

Hong Kong was a branding experience all of its own, and not just the challenges of working cross-culturally or experiencing IP infringements on an unprecedented scale (did you clock "The Chinese Professionals" poster?). An international trade centre that hosts a ton of household name brands, my clients ranged from global real estate consultancies and multi-million dollar asset management firms to Chinese oil conglomerates and local educational organisations.


The pace and diversity was mind-blowing but I loved it and soaked everything up.

Queen of the side-hustle...

However, what many people don't know is that Hong Kong's heart beats to the drum of millions of small business owners. Entrepeneurship runs deep in the territory's veins and I couldn't help but catch the bug myself.


Whilst still working in agency, I also set up my own hedonistic events business (because life's too short not too!), co-founded a marine conservation charity, the HK Shark Foundation, freelanced in Adventure Travel Journalism and was a part-time Scuba Divemaster.

Naturally, I also started a side-hustle helping smaller businesses with their branding - everything from natural insect repellent to scrapbooking. And I found that I loved working with small businesses even more than I loved working in-agency... 

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Levelling the playing field!

I soon realised that it's easy to build a brand when you’ve got a ton of resources to throw at it, which is why big businesses with big agency budgets get all the breaks. Frankly, I think that's sh1t so I decided to change it.


In leaving the world of big brands, I realised my purpose was to level the  playing field so small brands can raise their game, punching above their weight and creating their own fair advantage. Are you with me?


I'm taking all of my years of experience, both in-house and agency, and offering it to small businesses for a fraction of my agency rack rate.  


I play hard but I play fair and I'd love to help your brand raise its game!

The Personal Stuff...

Hmm... what to share?


Well, I love a challenge - watching JAWS as a kid left me with a fear of swimming in deep water... so I learnt to scuba dive, fell in love with sharks and co-founded the HK Shark Foundation. After all, if you're going to take on the shark finning industry, you might as well do it in its world trade centre, right? 

I'm a bit of an ancient history bird - have a 1st class degree in Latin and Greek (because somebody has to) and spent 2 terms transcribing hieroglyphs in the Manchester Museum. Room 6 of the British Museum is also a fave place to be.

I can't resist adventure travel - I've dived with manta rays, snorkelled with whalesharks and been trapped in a narrow underwater tunnel face-to-face with an Oceanic Whitetip (my tip? reverse out very slowly). I've run face-down a vertical cliff, jumped out of a plane, raced 130mph in an Atom and been charged by a rhino in South Africa  So many more stories... so little time!

I love all animals except cockroaches. At home, we currently have a rescue dog from Bulgaria, a rescue cat from Warrington, 2 guinea pigs & 2 hamsters.  Plus 3 kids and 1 husband, so you can understand why my language can be somewhat 'colourful' on occasion and I have a long-standing appreciation of coffee!

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Let's get to know each other...

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