Pragmatic. Intensive.Fast..
When you need to hit your brand running, BrandFast is the answer.
In just 2 weeks flat, we'll nail everything your brand needs to get up and going: from brand Purpose, Vision, Mission & Values to brand Descriptor, Differentiator, Personality & Performance metrics. In the process, we'll talk about your dreams and ambitions, your plans for your business, the dynamics of your market (incl. your competition) & the needs of your target audiences.
(NB. If you're looking for a deeper co-creative experience as well as really robust
results based on third party insights and validation, check out BrandFocus)
Discover
-
Debriefing Interview
-
Competitive Context
Fixed Programme Fee includes:
-
Debriefing interview by video-call, with up to 2 members of client team
-
Competitive context - positioning and messaging review for a maximum of 3 peers and/or competitors
.
Define
-
Co-creative session & workshop
Fixed Programme Fee includes:
-
1 x 30-min co-working session
-
Fully facilitated English-language workshop, lasting 2 hours and for up to 4 participants (+ me moderating)
-
Workshops completed by videocall (face-to-face option available in the UK but with travel time/costs payable separately)
Deliver
-
Your Brand Strategy Storyboard
Fixed Programme Fee includes:
-
Design, writing and delivery of Brand Storyboard PDF document - typically 20-30 pages.
-
Contents to include brand purpose/vision, mission, values, personality, descriptor, differentiator, tone of voice and indicative performance metrics.
-
One round of feedback and amends before final sign off.
BrandFAST or BrandFOCUS
- which is right for you?
BrandFAST works best if you've laid the groundwork already - i.e. you've worked out your business model, researched your market, profiled your target audience and identified how you compare to the competition. Basically, you've got the raw data but just need help knowing what to do with it and how to articulate it into a meaningful brand strategy and story.
BrandFOCUS brings next level insight, consultation and validation into play, with direct consultation with key audience members as well as a broader look into the competitive landscape. BrandFOCUS also takes a more co-creative approach, with up to 4 x 30-min working sessions to brainstorm and develop the storyboard content together.
If neither BrandFAST & BrandFOCUS feel quite right for you, that's ok because there's always BESPOKE! I can fully customise any programme based on the deliverables you need, your business context and the level of existing insight, skills and experience you already have to build upon.
Exclusive Fixed Fee = just £960!
Up to 40% discount vs hourly rates*
The Fixed Programme as scoped above typically includes 15-20 hours' of project time, worth £1200-1600.