If you've already done some research but need help turning your insights into a compelling brand proposition, BrandFAST is the answer.
In just 2 weeks flat, we'll co-creatively nail everything your brand needs to level up: from brand Purpose, Vision, Mission & Values to brand Descriptor, Differentiator, Personality & Performance metrics.
The fixed fee BrandFAST programme costs just £1500 - working intensively 121 with me for 2 weeks. That's crazy value and I only do 1 of these a month for exactly that reason.
The standard BrandFAST scope comprises:
Detailed debrief (incl. your perspective on your business, market & audiences)
Review of up to 3 competitors
1 x 30 mins co-creative worksession (videocall) with up to 2 team members
Draft positioning directions & core elements
1 x 2-3 hour co-creative workshop for up to 4 of your team
Storyboarding (inc. 2 rounds of amends)
Final PDF Brand Storyboard delivered.
If you want to change anything, tell me. Any programme can be customised to suit your needs - e.g. reviewing more competitors, having more co-creative sessions, including more team members at the workshop etc. Any changes to the fixed scope may incur additional fees. All timings are subject to availability.
Which is better for you?
BrandFAST works best if you're short of time & have already laid the groundwork - i.e. you've worked out your business model, researched your market, profiled your target audience & have a good idea of how you compare to the competition. Basically, you've got the raw data but just need expert help knowing what to do with it and how to articulate it into a sensible brand strategy and compelling story.
BrandFOCUS brings next level insight, consultation & validation into play, with direct consultation with key audience members as well as a broader look into the competitive landscape. BrandFOCUS also takes a more co-creative approach, with up to 4 x 30-min working sessions to brainstorm & develop the storyboard content together. There's as much value in the process as there is in the outcomes!
If neither BrandFAST nor BrandFOCUS feel quite right for you, that's ok because there's always BESPOKE! I can fully customise any programme based on the deliverables you need, your business context and the level of existing insight, skills and experience you already have to build upon.