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Support for Investors & Incubators

Strategic branding is a proven strategy for improving a business' product-market fit as well as raising its profile, attracting talent, fuelling innovation & driving growth.


I offer flexible, expert support for funded start-ups and scale-ups looking to align & inspire their business behind clearly defined brand foundations.

Performance chart for VC page on Rachel Vigers Branding

Flexible. Hands On. Expert

Bring me in to support your start-ups and scale-ups as they embrace change and position themselves for sustainable growth.  Check out my core foundation programmes, small group training courses or we can talk a bespoke approach to suit your needs.

Talk to me for:

  • Strategic Brand Positioning, Storytelling & Messaging

  • Brand Naming (incl. exit planning & the value of trademarking)

  • Stakeholder Consultation

  • Creative Outsourcing

  • Brand Architecture (inc. Structure & Extension)

  • Personal Branding & Team Culture Development

  • Whole Business Branding (i.e. beyond marketing to include people & process)

What Business Leaders Say...

former owner & MD of Lloyd& (HK)

Rachel was my second-in-command for eight years whilst I ran two design and branding agencies in Hong Kong and China. Time and again, she proved herself a consistent source of inspired brand strategy blended expertly with sound commercial acumen. Rachel goes above and beyond any other strategist I've worked with to deliver tangible business benefits.

PwC Experience & Metaverse Lead (UAE), former MD of fluid (HK)

Rachel is truly one of a kind, a total powerhouse that can direct business and brands big and small around all things; strategy, brand, market entry and customer experience. Rachel helped us super-charge fluid and position it for the sale to PwC, helping drive our internal transformation from the management team whilst delivering some of our most significant projects. 

SIMON SQUIBB, Entrepeneur Investor & Influencer,
former owner of fluid (HK)

I have worked with Rachel on and off for a decade and she is simply one of the best in the business when it comes to all things branding. I cannot recommend her highly enough.

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